30 Second Thrillers
- May 11, 2021
If brand stories, understanding consumer behaviour & communication approach is what you love, then this one is for you.
I call it story of stories by a master storyteller.
Many of the iconic ad campaigns are still relevant and its fascinating to see the approach taken by all the stakeholders while deciding on a specific route.
The book takes you on a nostalgic journey of advertising from Hamara Bajaj to Vodafone Zoo Zoos.
What’s interesting is how political & socio economic conditions impacted the consumer’s thought process, aspirations, behaviour and hence the purchase patterns and decisions.
Marketers and their creative partners for these iconic campaigns were always aware about these dynamics and accordingly altered the communication.
Read this to know that even if the final output of the campaign appears easy on eye, there is a lot which goes in making of creations like these.
