• April 8, 2023

Advertising is one of the most important aspect of brand and communication ecosystem. Usually, the phase comes much later in a priority matrix wherein...

• May 4, 2021

I have always believed that sports and a typical corporate structure are very much similar in a way both of them function.  Being a sport aficionado ...

• May 4, 2021

With the constantly evolving business scenarios, leadership models are getting challenged. Emergence of new suppositions and experimentation with them...

• May 3, 2021

Joy of winning or the Joy of getting better every time you compete?? Human deportment is all about wanting to experience a feeling of triumph. But, fa...

• May 3, 2021

Think about this. Perceived value consumer experiences is dynamic and keeps getting altered with ever changing societal validation of the possessions....

• April 3, 2021

One of the most significant aspects of brand communication is to customise the message in line with the environment & language of a consumer. In a...

• April 2, 2021

Recently published, GroupM’s ESP sporting nation report shows encouraging numbers with the industry size of around 14,000 Crores. It’s a clear ref...

• August 28, 2020

With ever growing complex business scenarios and uncertain environment, leadership models are getting challenged. With no reference point available, i...

• July 9, 2020

Uncertain environment and dynamic circumstances are two of the most prominent traits exhibited by current crisis. Professionals across domains have s...

• June 16, 2020

With the advent of the crisis, organisations are going through a turmoil. Even a minuscule investment is getting calibrated against the kind of ROI i...

• June 5, 2020

Situations are uncertain and business scenarios are becoming more and more complex. Every stakeholder in the ecosystem is calibrating everything on m...

• February 10, 2020

This year’s Australian Open final depicts this perfectly. Everyone wants to achieve the impossible.Everyone wishes for the extraordinary.   But wha...

• January 2, 2020

With the rise in the creator economy, what must be discussed and debated is the authenticity. Set of niches follow a certain type of content. The beli...