Recently published, GroupM’s ESP sporting nation report shows encouraging numbers with the industry size of around 14,000 Crores.

It’s a clear reflection of a nation who enjoys sports as a genre.

Report indicates that the major share of revenue (almost 85%) is from cricket. Nevertheless, it’s heartening to see non cricket’s revenue growing at a rapid pace of 87% contributing to 15% of overall revenue.

Indian Premier League has been launched 15 years back.

It revolutionised the way cricket is being played & also the business of cricket and sports in general.

Undoubtedly TV is the biggest beneficiary in all these years with streaming of live sports option available.

However, I strongly feel, there is a huge scope of improvement when it comes to content around cricket and sports in general for other broadcasters & publishers (traditional as well as emerging)

There will surely be an uptake if content creators think of formats which are engaging.

Fantasy leagues are an example wherein consumers are enjoying the immersive experience when it comes to sports.

It’s necessary for stakeholders responsible for content to look beyond obvious and create innovative options for people to get engage and connect.

Sports is something which has community at its core. Many fan clubs are an example of it.

With the kind of interactivity many of the mediums provide, it’s imperative to attempt community engagement ideas which can turn into IPs.

Its an opportunity where there is going to be much traction in coming years. Democratisation of information will result into people having much evolved conversations around sports.

Brand Partners and thus the dollars will be moved to the direction where conversation is meaningful and has relevance with the larger mass.

It’s time to rack some brains, put some heads together and come up with options which probably can evangelise the way sports content is getting consumed across mediums.