Book Adda.
I have always wondered what real happiness is. What is it that we as an individual are seeking constantly and why are we seeking it at the first place. We keep going behind materialistic pleasures and sometimes forget that the happiness is about ‘experience’ and not about ‘possessions’. The more you possess the less valuable it becomes. However, the more you experience the more content you become. Happiness is intrinsic and it can only be achieved by fighting our internal demons and not looking for it outside.
There is a reason for me to write this here. Books have always given me that intrinsic happiness and a feeling of free liberated soul. They fascinate me with the kind of power they have. They take a bit out of you, give some of their own and eventually makes the new you. Each book might be taking you on it’s own journey but in the process it helps you to discover your own.
Book Adda is a collection of few such books and my take on it.
Read on….
Cool Timeline
Zero to Scale
In sport, when momentum is against you, the smartest move isn’t to try everything. It’s to go back to basics and persist until things turn around. In a dynamic business landscape where growth levers keep changing, one thing remains constant : the need for a clear roadmap for leading a..Read More
Limitless
Navigating through adversities requires multiple competencies. Possession of all these competencies is imperative for desired accomplishment. However, having competencies and leveraging them optimally requires the catalyst. And one of the catalyst is nothing but the …BELIEF Limitless by Radhika Gupta, constructs this beautifully in the most engaging manner. The stories,..Read More
Great by Choice
Success can’t be a function of mere luck. This book is for all those who believes in it completely. Three major concepts which has been explained are Productive Paranoia Fanatic Discipline Empirical Creativity The one I loved the most is – Productive Paranoia. Paranoia is a feeling of something bad..Read More
30 Second Thrillers
If brand stories, understanding consumer behaviour & communication approach is what you love, then this one is for you. I call it story of stories by a master storyteller. Many of the iconic ad campaigns are still relevant and its fascinating to see the approach taken by all the stakeholders..Read More
Atomic Habits
Successful outcome is always a function of many tiny steps taken perpetually. Its the marathon of many sprints wherein what matters is how you run each one of those. Atomic Habits by ‘James Clear’ depicts this in an intriguing manner. Fascinating read is this. It, not only presents compelling arguments..Read More
Think Two Products Ahead
Think two products ahead is a guide specially for SMEs if the objective is to create a sustainable brand imagery during the entire product life cycle. Clear focus is to establish and experience a frame work for a creative process. Most of the illustrations may seems as common sense; but..Read More
All the world’s a stage
What is that one thing which nudges people to associate / connect with any entity ? People get connected because of the emotional value which gets created during communication. And what determines this emotional value ? Our perception of the things decides this value and hence the effectiveness of the..Read More
The CEO Factory
by Sudhir Sitapati. What a delightful read this is. Complete deep dive into an organization’s capability to churn out outstanding results year after year. The most noteworthy part of the book is the way HUL has institutionalise change on account of strong consumer insights. Three biggest takeaways for me would..Read More
Catalyst
Professional career is something which largely impacts the way we lead our life. That may not necessarily be the only aspect but surely a significant one. Most of our professional goals are defined in terms of the end results and the capabilities are judged in line with the success or..Read More
No Limits
Many believe that the talent is innate. Many believe that the quality of being genius is by the virtue of person’s birth. What if genius can be formulated? What if there is a ready framework to become talented? What if one can attain talent via systematic behavioural and emotional approaches?..Read More