All the world’s a stage
- August 28, 2020
What is that one thing which nudges people to associate / connect with any entity ?
People get connected because of the emotional value which gets created during communication.
And what determines this emotional value ?
Our perception of the things decides this value and hence the effectiveness of the association.
Perception is something which is extrinsic.
However, same can be carefully created, crafted and worked upon.
Same is true not only for the brand but also for human beings like all of us.
The book ‘All the world’s a stage’ by Ambi Parameswaran explains this concept beautifully.
It’s an effortless read wherein content flows like a breath of a fresh air. Entire concept of personal branding has been explicated in a true storytelling format. Author has mastered the art of decoding a complex subject with examples and characters which are relatable.
What stands out is the conversational approach kept throughout.
Read on to start or improve your journey of personal branding.
Happy Reading !
