Think two products ahead is a guide specially for SMEs if the objective is to create a sustainable brand imagery during the entire product life cycle. Clear focus is to establish and experience a frame work for a creative process. Most of the illustrations may seems as common sense; but that’s what branding and marketing in general means. Understand your consumer thoroughly, define a problem sharply, think of all possibilities of probable solutions, check the feasibility and then execute it to the perfection.

This book is all about that and much more. Common marketing mistake is to act on the problem in hand which off course is paramount. However, if the endeavor is to foresee future bottlenecks and hence the opportunity, then the outcome may help to minimize present problems. The book takes you on a journey which will compel you to do the forward thinking and that’s the best part. Brand are humans and they do have emotions which resonate with consumers. They get evolved the way we all do and the evolution is what makes their journey interesting.

Read to get immersed in this journey of brand evolution.