Advertising is one of the most important aspect of brand and communication ecosystem. Usually, the phase comes much later in a priority matrix wherein product, distribution, price point all take a precedent. It may be the last, but certainly something, which has a potency of turning a simple utility based product in to a brand which can create value for …
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I have always believed that sports and a typical corporate structure are very much similar in a way both of them function. Being a sport aficionado and someone who has lot of affection and respect for sports personalities and sports in general, I can say, a good sports person can surely be an effective Corporate Manager. This is not limited …
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With the constantly evolving business scenarios, leadership models are getting challenged. Emergence of new suppositions and experimentation with them is an ongoing process.However, the rationale for any leader to exist is.. ‘To Create Environment’ Environment wherein each member discerns his own potential. Environment wherein each member is a free liberated soul to question anything.Environment wherein each member has an empowerment …
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Joy of winning or the Joy of getting better every time you compete?? Human deportment is all about wanting to experience a feeling of triumph. But, fact of the matter is, winning perpetually is a function of the kind and amount of drive you have to achieve excellence. The new documentary ‘Strokes of Genius‘ on Discovery Plus is a clear …
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Think about this. Perceived value consumer experiences is dynamic and keeps getting altered with ever changing societal validation of the possessions. It’s imperative for a brand to keep innovating so as to serve the same experience every time it is getting consumed. Research leads to insights & aids in product attributes translating into an enhanced experience. Advertising ensures sharper communication …
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One of the most significant aspects of brand communication is to customise the message in line with the environment & language of a consumer. In a country as diverse as India, communication needs to happen in a language people resonate with. And that has to be differentiated not only for different geographies but also for different cultures and ethos. Regional …
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Recently published, GroupM’s ESP sporting nation report shows encouraging numbers with the industry size of around 14,000 Crores. It’s a clear reflection of a nation who enjoys sports as a genre. Report indicates that the major share of revenue (almost 85%) is from cricket. Nevertheless, it’s heartening to see non cricket’s revenue growing at a rapid pace of 87% contributing …
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With ever growing complex business scenarios and uncertain environment, leadership models are getting challenged. With no reference point available, it’s imperative that a leader must exhibit attributes which can have a sanguine impact on external as well as internal customers. I have always believed that good leaders are always an exceptional communicators.Here, communication may not necessarily means proficiency over the …
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Uncertain environment and dynamic circumstances are two of the most prominent traits exhibited by current crisis. Professionals across domains have struggled to adopt and be relevant with the constantly evolving ecosystem.However, there are few who have shined and in fact discovered their own potential. Who are they? And what is it that they posses which made them do this? They are …
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With the advent of the crisis, organisations are going through a turmoil. Even a minuscule investment is getting calibrated against the kind of ROI it can provide.The phenomenon is department agnostic.Each function wants to cut down the cost and achieve maximum for the investment put inn. Ideally, crisis or no crisis, every move by each function (and ultimately by each member …
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